I just found a post about “The Adventures of Salwa” on “Stop Street Harassment“!
“The Adventures of Salwa” was created by Lebanese feminist group Nasawiya as a campaign against sexual harassment in Lebanon. I first discovered Salwa at a Lebanese cinema and was pleased that clips of Salwa were broadcast before the beginning of films.
I have witnessed sexual harassment in both Lebanon and France; sexual harassment is not flattering nor pleasing, it is offensive and makes women feel uncomfortable and unsafe. I wish an initiative similar to “The Adventures of Salwa” was taken in France to replace the deprecating and sexist advertisements we see every day on television and elsewhere. Here are a few that I remember seeing recently – unfortunately they are only a micro-sample of the kind of sexism that is too widely visible and accepted over here.
This ad is for an online shopping website:
[Translation of the dialogue:
– Your dress is very nice.
– Thank you – order on Zalando, they have a good choice of clothes and shoes. We all order there. See Julie’s dress (the woman on the chair)? It’s from Zalando. Isn’t it great?
– Quiet! Stay on the floor!]
“Hurlez de plaisir” meaning “scream out of pleasure”…
A car ad:
[Vous voulez? Vous pouvez. = You want? You can.]
In these advertisements women are depicted as downright stupid and artificial. You might also notice the implicit sexual connotation of each of the slogans. These slogans are associated with distorted images of women and repeated to viewers regularly. Women are not only about appearances and these ads encourage street harassment; they project the idea that women are commodities or objects one may have fun with.
“Stop Street Harassment” has a “harassment map” where people can tag a location and describe how they have been harassed (unsurprisingly we are talking mostly about women here…). The location tags are not representative of the countries where there is the most harassment (users connect to the website and tag themselves randomly) but it is obvious that the phenomenon is spread worldwide. Another interesting feature of the website is the emphasis on collaboration with men (“male allies“). If men are not the only perpetrators of sexism, working on respecting women more needs to be done with them and not against them.
Let us all respect our women!